Sunday, December 27, 2009

Website Optimization Experts

A website tells you all about the online presence of a business identity. It is a potential platform to clinch interests of millions of potential customers who surf the web to look for opportunities to make the profit. Los Angeles SEO and SEM are two important principles of internet marketing that influences the way your messages reaches to your potential customers and the amount of quality traffic that it brought to the site.

Search Engine Optimization Services commonly known as SEO works by sending ‘organic’ traffic such as listings in major search engines, industry links, blogging, Web 2.0, article marketing, and directories to the website. SEM is the procedure that uses paid sources by using various Pay-Per- Click (PPC) methods to generate quality traffic for a site.

The main purpose of using these two internet marketing ways is to increase the visibility of a site on the internet. Website optimization experts and consultants are people who undertake the task of opening of so many profitable channels for a website. It is vital to keep pace with the ongoing landscape of the Internet as search engines use more than 200 factors to determine what would be the absolute ranking of a website. It is the responsibility of website optimization experts to make sure that latest technique and strategies are made in accordance with the working of search engines.
Contact SEO Los Angeles.

Search Engine Friendly Website Design

Search engines play an important role in providing the informative web pages relevant to the user’ search on internet. In order to draw the traffic towards the site, website should be designed search engine friendly. It is very essential for a site to appear on the first page of search results for its business services and products as generally people tend to stop browsing search results after a few pages. So, the focus should be on how to make a search engine friendly website.

SEO friendly web design means designing a website so that it is easily recognized by major search engines and the website adhere to their guidelines. This helps in good website positioning and website ranking in major search engines. Some of the major guidelines for designing a search engine friendly websites are described here:

Meta Tags: Meta tags are added to web pages to enhance websites visibility in search engines. The title tag is most important of all as search engine considers title tag as webpage title. It describes how the search engines categorize your website; therefore you should use relevant title tag on the pages of your site. The Meta description provides additional information about your web page in nutshell and Meta keywords is all about relevant keywords pertaining to web page.

Search Engine Friendly URL: The URL of your website should include the keywords instead of having just some alphanumeric characters, strings and symbols. This also helps search engine and users remember your webpage and increases web page relevancy. This will help you in boosting your search ranking.
Content: The content of your web page should be keywords rich since search engines would rank websites based on the relevance of their content with search keywords. Your web page URL, title and content should be related for best results and search engine ranking.

Site Map: Site map should be included in the site, as it increases website's SE friendliness. It should be made using keywords or phrases that are targeted. Sitemap for users and visitors are static like sitemap.shtml, but for search engine it is sitemap.xml, urllist.txt.

Alt Tags on Images: Search engines read text, so to make images on the webpage readable Alt tags should be placed on images, as images are not being crawled by web spiders. It will helps in boosting the ranking since it's readable by major search engines.

Flash Design: Search engines have started reading flash but we need to add metadata object to the flash file. search engines rely most on text content in their indexing so websites that are made purely or mostly in flash may not be considered as search engine friendly web design.

There are many other points to be considered but above mentioned are few most important points for search engine optimization.

Los Angeles Website Design services offered by Sticky Web Media will make your Internet Marketing California dreams come true. Contact Us.

Los Angeles SEO

As a professional Search Engine Optimization and SEO services, Sticky Web Media Los Angeles is here to help brand players and owners of online identities to increase the quantity and quality of traffic to your website through advanced techniques and methodologies of search engine optimization known as SEO.

Nearly 850 million searches are carried every day so making a great impression on search engines is not easy. Individuals carry out active search and they are considered as valuable audiences from the search engine point of view. Reportedly, on an average, about 73% of new website visitors are referred by search engines. The statistics shows very few visitors of search engines go beyond the first page of the listing so most of the searches are confined to first page until visitors get their desired results.

It is not merely SEO web design and SEO web development but website ranking and website positioning in top search engines is beyond this. it is true that having a great looking website is not enough. You need to market your website positively sticking to search engines strategies and using ethical search methods to attract potentials customers for promoting sales. Hence, a positive and effective Los Angeles Search Engine Optimization and marketing strategy is needed to move your website towards the top of the organic search engine listings in order to enjoy a dramatic increase in your website traffic. An effective SEO campaign can drastically change the way websites perform online.

Our dedicated team of SEO professional and talented SEOs figures out CTR (click through rates) for different positions in their search index. Come to us for any SEO CA related needs. Contact Us